Since 2024 · India · Dubai

AI is rewriting B2B sales.
We're rewriting how it's taught.

Founded by Rahul Wadhwa — co-founder of Nevara (AI for AEs), host of AI GTM WTF, and the operator behind outbound at Whatfix, Chargebee, Slintel, Salesken, and Avataar. He builds what he teaches. He teaches what he builds.

Where our alumni work

Whatfix
Chargebee
6sense
Salesken
Avataar
Whatfix
Chargebee
6sense
Salesken
Avataar
Whatfix
Chargebee
6sense
Salesken
Avataar
Netcore
Zluri
Vantage Circle
Payoneer
Epicor
Netcore
Zluri
Vantage Circle
Payoneer
Epicor
Netcore
Zluri
Vantage Circle
Payoneer
Epicor
Scrut Automation
Leena AI
Appknox
Appbrew
Hootsuite
Scrut Automation
Leena AI
Appknox
Appbrew
Hootsuite
Scrut Automation
Leena AI
Appknox
Appbrew
Hootsuite
+ 105 more

The state of B2B sales hiring in 2026

The gap between what schools teach
and what companies actually hire for
has never been wider.

01

Most "sales gurus" on LinkedIn last closed a deal in 2019. They sell content. They don't sell.

02

Most bootcamps still teach templated outreach. AI killed templated outreach 18 months ago.

03

Most companies hiring SDRs and AEs can't articulate what good actually looks like — so they hire wrong, then complain about ramp.

04

Most training is a one-time event with a certificate. Sales is a craft. Crafts are not events.

The result is predictable. High turnover. Missed quota. Careers that stall at 18 months. We exist to close the gap.

The Proof

Not everyone comes here to get hired.

Some do — and 120 B2B SaaS companies have hired from our cohorts. But many come to upskill in their current role. Others come for the 6,500-strong newsletter, the alumni network, the team behind School of SDR — the place where the next sales playbook is being written. Across all of them, 1,001 graduates and 36 cohorts since 2019.

India · Dubai

What we teach

Four crafts. No filler.

Each program is taught by someone who still ships the work — not by a creator who only writes about it. We don't teach what we've read. We teach what we run.

Pipeline · Foundational · Live

School of SDR

The 4-week AI-powered SDR cohort. 16+ hours live, 1:1 mentorship, hiring partner network. 1001+ trained across 36 cohorts. Companies that hire grads: Whatfix, Chargebee, Zluri, Netcore, Payoneer.

Best for
  • Career switchers entering tech sales
  • New SDRs in their first 6 months
  • SDRs aiming for AE promotion
Explore School of SDR
Closing · Cohort 01 · Starts 6 July 2026

SDR → AE

A 4-week upskilling program for SDRs ready to become AEs. No placement. Pure preparation. Discovery, demos, objections, negotiation, closing — taught by the operator who built the systems. Cohort 01 starts 6 July 2026 · 10 seats only · Admissions close 20 July.

Best for
  • SDRs ready for the AE promotion conversation
  • Junior AEs missing quota
  • AEs ready to close bigger deals
Explore SDR → AE
Revenue Systems · Cohort 01

GTM Engineering

Don't just learn Clay. Architect the whole revenue machine. An 8-week live cohort that ships six production systems — signal engines, enrichment layers, AI agents, outbound infra, n8n orchestration, and a full CRM closed loop.

Best for
  • Operators who can reason about data and ship
  • RevOps + GTM operators ready to build, not just configure
  • Founders building lean revenue systems themselves

Taught by Shubh Saxena · GTM Engineer at Emergent. Builds the systems he teaches.

Explore GTM Engineering
Leadership · Q4 2026

Revenue Leadership

For people running the team, not the deal. Hiring, coaching, forecasting, pipeline management, comp design, and the org design that lets a B2B SaaS revenue team actually scale. The only program here that's about leading sellers — not being one.

Best for
  • First-time sales managers building their first team
  • Sales managers stepping into Head of Sales
  • Founders running the GTM function themselves
Join the waitlist

The Faculty

He scaled outbound at five companies.
Then he built a school for it.

Rahul Wadhwa ran outbound at Whatfix, Chargebee, Slintel, Salesken, and Avataar — five B2B SaaS companies whose outbound functions became some of the most respected in India. He didn't read about outbound. He built it.

He now co-founds Nevara — an AI startup building agents for Account Executives — and runs this institution alongside it. He is still an operator. The school exists because he ran the role first, and still does.

Joined by Shubh Saxena — GTM Engineer at Emergent. Leads the Revenue Systems program. Ships the systems he teaches.

Whatfix Chargebee Slintel Salesken Avataar Nevara Emergent AI GTM WTF
R

On Sales

Coding skills decay.
Design skills decay.
Sales doesn't.

Sales is the only career where pipeline, network, and reputation compound year after year. A 50-year-old SDR doesn't exist. A 50-year-old VP of Sales who started as an SDR is the default. The hours go down. The earnings go up. The deals close themselves.

Most careers are a race against decay. Sales is interest accruing. We teach you to start the compound early.

Pipeline compounds. A 60-hour first year becomes a 30-hour fifth year — same income, half the work.
No degree barrier. Nothing gatekeeps you from a top-percentile income except the work itself.
No physical decline. The only career that actually gets easier with age.

Pedagogy

We don't teach with PDFs.

Most courses are someone's notes from a stage talk. We don't ship those. Every session is live. Every assignment is real outbound work — to real prospects, at real companies. Every cohort builds a network that outlasts the program. Sales is a craft. Crafts aren't taught with slide decks.

01
Live workshops

No pre-recorded courses. Weekly live sessions with the operator who built it.

02
Weekly role plays

Practice cold calls, demos, and objection handling in real-time, with real feedback.

03
Real assignments

Build account lists from scratch. Send real emails. Get reviewed weekly.

04
AI workflows

Apollo, Lavender, Instantly, Claude — the modern stack, taught in context.

05
Community

500+ alumni and active sales professionals. Hire each other. Help each other.

06
Office hours

Direct access to the founder. Weekly drop-ins for live coaching and Q&A.

07
Feedback

Every email, every call, every assignment — reviewed and graded.

08
Lifetime updates

Buyers evolve. AI evolves. Your access to new material doesn't expire.

Alumni

A working network. Not a Discord.

1,001 alumni. 120 B2B SaaS companies. The kind of network where people actually answer your messages — because they know you came through the same fire.

Whatfix
Chargebee
6sense
Salesken
Avataar
Netcore
Zluri
Vantage Circle
Payoneer
Epicor
Scrut Automation
Leena AI
Appknox
Appbrew
Hootsuite
+ 105 more

India · Dubai

For Companies

Stop hiring SDRs you have to retrain.

We partner with B2B SaaS companies tired of high turnover, missed ramp targets, and pipelines built by people who learned outbound from YouTube. Three ways to work with the institution.

Hiring

Hire from cohorts

Exclusive access to graduating cohorts. Pre-screened, trained, ready on Day 1.

Onsite

Onsite training

3–5 day intensives delivered at your office. Built around your ICP, stack, and motion.

Private

Private cohorts

Multi-week curriculum built to your stage, vertical, and growth plan. Most popular among Series B–D.

Voice

6,500+ professionals read every issue.

The School of SDR Newsletter — actual cold emails that booked meetings last week, breakdowns of what's working in B2B outbound right now, and the playbooks we use ourselves. Read by SDRs, AEs, founders, and VPs of Sales across India and Dubai.

Subscribe

FAQ

Questions, answered.

Why both craft and stack? Why not pick one? +

Because the operators who win in 2026 use AI to be more human, not less. AI handles the research, the dialing, the list-building, the infra. Humans handle the trust, the discovery, the follow-up, the close. Pick one side and you compete on the wrong axis. We teach both because the spike is the seam between them.

Who are these programs for? +

Each program is built for a specific stage of a B2B sales career. School of SDR is for people entering tech sales. SDR → AE is for SDRs ready to close. GTM Engineering is for operators and founders who want to build the revenue machine, not just run it. Revenue Leadership is coming in 2026 for managers and heads of sales.

How are classes conducted? +

Live cohorts. Weekly workshops, role plays, real assignments, AI workflow labs, and direct office hours with the founder. No pre-recorded video courses pretending to be programs.

Do you help with placements? +

For School of SDR, yes — we work with 500+ B2B SaaS hiring partners who scout graduating cohorts. We don't promise jobs (no one credible does), but we put you in front of the people doing the hiring.

What's the time commitment? +

Cohorts range from 4 to 8 weeks. Expect 6–10 hours per week — live sessions plus assignments. You can do this alongside a full-time role or job hunt.

Can you train my company's sales team? +

Yes — we run private cohorts, onsite intensives, and custom curriculum for Series B–D B2B SaaS companies. Email us to talk through what you need.

How much do the programs cost? +

Pricing is on each program's own page. We're upfront about cost, what's included, and what's not. No hidden upsells, no surprise certificates.

Your move

Your sales career
deserves more than
YouTube videos.

Join the institution building the next generation of B2B sales professionals.

Explore Programs