School of Sales

Chapter II · The Standard

Different crafts. One standard of education.

Every role demands different skills. But every School of Sales programme is built around the same belief: people learn professional work by practising professional work.

Principle I

Taught by operators

Learn from people who have performed the work inside real revenue teams. Not career trainers teaching from borrowed slides.

Principle II

Built around practice

The job should not be the first place you practise the job. Calls, conversations, systems and decisions are practised before they carry professional consequences.

Principle III

Built for modern revenue

AI, changing buyer behaviour and modern GTM tools are part of the education. They are not optional modules added to an old curriculum.

Principle IV

Measured by capability

Watching content is not competence. The goal is not to complete lessons. The goal is to become capable of performing the work.

Chapter III · The Record

One school started it. 38 cohorts proved it.

School of SDR was the first school. Its record became the foundation for everything School of Sales is building next.

1,003 sellers trained · 38 cohorts · January 2024 to June 2026 · no breaks

Select companies across the School of SDR network

Rahul Wadhwa, founder of School of Sales

Rahul Wadhwa · Founder
School of Sales

Chapter IV · The Institution

School of SDR was only the beginning.

We began by teaching one role. But the more people we trained, the clearer the larger problem became.

SDRs wanted to become Account Executives without being taught how to close. Sellers were being asked to work with AI without being taught how to build with it. High-performing individuals were being promoted into leadership without being taught how to lead.

The education gap did not end after the first job. It followed people throughout their revenue careers.

School of Sales is being built to close that gap. A different school for every major revenue craft. One institution built around practice, capability and the realities of modern work.

School of SDR was the first school. It will not be the last.

Rahul Wadhwa · Founder · School of Sales

Chapter V · For Companies

Build stronger revenue teams.

Hire people who have already practised the work, or train your existing team through education built around real revenue execution. Our learners practise before they are expected to perform inside a company: calls, outbound writing, research, roleplays, modern tools and real feedback. The goal is not to remove ramp time. It is to help people enter the work better prepared.

Hire from School of SDR → Train your team →

Where elite B2B sales operators are made.

Three crafts. Three schools. One institution.

The craft of building pipeline.

The craft of building revenue systems.

The craft of the full cycle.